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Aktualisiert: 17. Feb.

Augmented Reality Product Visualizer. Try bedlinen designs




Introduction

What is this project about?

The goal of the augmented reality app is to offer end-consumers a free decision-making tool and, with that, provide the manufacturer Hahn Haustextilien with a sales aid. The brand is to be well-placed as a brand in the digital sector. With the augmented reality app, end-consumers can review which bedlinen design they like best in their own room before making a purchase – virtually on the display of a smartphone or tablet.


Get the app "Hahn Haustextilien" at the app stores:

Google Play Apple App Store

Considerations

With a view to the performance of mobile devices as well as to the animation of cloth, only 3D models with as few polygons as possible can be used. The virtual duvet models can be individually looked at from all sides. Via touch, the user can also select another duvet sizes. A photo can be taken from every point of view in order to save it to memory or share it across social media channels. The mobile app for iOS and Android should be as easy to handle and user-friendly as possible.


Used applications, SDKs, and APIs:

#Unity3d, #ARFoundation (#ARCore, #ARKit), ##Java, ObjC, #JSON, C#, #Photoshop, #3dsMax, #Xcode, #Android Studio, Excel


DESIGN & DEVELOPMENT

Phase 1


Prototyping

Persona, characteristics of our typical user End-consumer, potential purchasers of #bedlinen, field sales representatives from the customer, specialist shops

Concept created with Excel, sketches, texts, UI buttons:



Design development details

3D models First a high- and low-poly 3D-model was modeled for each product size. Afterwards, using photo material of bedlinen design, came texture, lighting, renderings, an export for additional use in the app, and compression for mobile devices. User interface The design of the microsite and the user interface follows the corporate design of Hahn Haustextilien, especially in terms of colors and fonts. Visuals In order to avoid sticky app performance, I worked on finding the right balance between low-res textures and good visual quality, low-poly 3D models.



Test no 1

of the very first prototype

The appearance of a duvet and cushion model matched the proportions in the user’s room. The animation of the duvet worked fine. However, the high number of textures (image files) resulted in bloating the app file size.



DESIGN & DEVELOPMENT

Phase 1

Improvements

In order to reduce the app file size, we implemented a texture loader that asynchronously downloads a texture on demand from a server according to the chosen bedlinen design and duvet size. We adapted the UI and added a loading spinner.



CONCLUSION

The AR app offers a user-friendly interface and ease of operation. It includes product-relevant information. It was already successfully used in its first version across all sales channels, at in-house fairs, virtually held trade fairs, by field sales representatives, specialist shops, as well as end consumers. App-Launch, Version 1.0: 2020, iOS and Android Augmented-Reality Plugin: ARFoundation (ARKit, ARCore) Development in C#, Java, ObjC


Get the app "Hahn Haustextilien"





AVK Terwey XR, Augmented Reality App für Produkt-Visualisierung
AVK Terwey XR, Augmented Reality App für Produkt-Visualisierung

#ar #augmentedreality #product #visualizer #produktvisualisierung #mobileapp #ios #android #productlaunch #marketingtool #salestool #arcampaign

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